You respond to resident reviews with grace, your social media presence has flair, so your online reputation is solid, right? Maybe not. The evolution of our industry and our increasing reliance on smartphones brings a new set of measures for your reputation. In addition to creating relevant and useful social media content and managing reviews generated by residents, you also need to be aware of and engaged with reviews generated by your employees, and the degree to which your organization supports the community-at-large. As the scope of “reputation” gets broader it may be time for a reputation evaluation. In this session, learn three Key Steps to take to ensure your Digital Curb Appeal is Best In Class.Instructor: Jen Piccotti, ManagInc.Jen is the multifamily industry’s leading educator and authority on resident retention, employee retention, corporate social responsibility and reputation management. A noted author, keynote speaker and highly followed blogger, Jen has spoken at such events as NMHC OpTech, NAA’s Apartmentalize, AIM, Multifamily Social Media Summit and Canada’s Landlord WebCon. While her presentation style has been likened to, “warm milk and cookies,” her sharp insights have been the catalyst for profitable performance improvement among her client base. Jen received her undergraduate degree from Boise State University, where she was named Outstanding Alumni in 2004, and holds a Master of Science - Quality Assurance from California State University, Dominguez Hills.The session will begin at 10:00 a.m. central, and you'll receive detailed information about accessing the program in advance of the program. If you have any questions, please contact firstname.lastname@example.org.